Introduction: The Speed Bottleneck in Traditional RF Optimization Mobile network optimization is the domain of seasoned RF engineers—experts equipped with specialized tools and years of experience. These professionals perform site-by-site analysis, comb through performance data, and model coverage areas. While effective, this process is time-consuming, expensive, and often reactive. Today, the telecom industry is facing a new era of demands: faster rollouts, denser networks, and increasingly complex deployment environments. The traditional RF optimization model simply cannot keep up. This is where Crowd SiteIntel (CSI), M2Catalyst’s powerfulplatform, is redefining what’s possible for those looking to leverage AI. Expanding Access to Network Intelligence: Empowering More Teams Without Replacing RF Experts Crowd SiteIntel is designed to complement the expertise of RF professionals while expanding access to network insights across the organization. By putting AI-powered tools in the hands of planners, regulators, and business teams, RF engineers can focus on high-value tasks—without being pulled into every data request or early-stage analysis. With the ability to analyze over 1,000 sites per hour, CSI drastically reduces the time required for: Competitive benchmarking Small cell site planning Rural connectivity planning Coverage gap identification In-building network performance analysis Instead of requiring weeks of manual field testing or drive tests, users can access actionable insights within hours. The AI Advantage: Key Features Powering CSI Trillions of Data Points CSI aggregates and analyzes trillions of crowdsourced measurements from real user devices. These data include: RSRP, RSRQ, SINR Band/frequency PCI and eNodeB mappings Indoor vs. outdoor usage context Automated Site Analysis Using AI algorithms, CSI can rapidly: Map cell coverage by polygon or signal strength range Detect overlapping coverage and under-utilized sectors Rank sites by quality, usage, or customer experience impact S mart Filtering for Strategic Planning Users can quickly filter insights based on: Geography (custom polygon or radius) Indoor-only or outdoor-only signals Dead zones vs. fringe coverage First-seen/last-seen data for detecting outdated or inactive infrastructure Global Roaming and Partner Network Evaluation Beyond domestic planning, CSI offers insights into roaming experiences across 200+ countries, helping MNOs identify weak links in their partner ecosystems. Real-World Speed: How CSI Saves Time and Expands Visibility Crowd SiteIntel has been successfully used to evaluate thousands of cell sites across diverse regions, cutting analysis timelines from weeks to hours. Whether performing competitive benchmarking across an entire city within a few clicks or identifying dead zones in remote rural areas, CSI delivers a high-speed alternative to traditional drive testing. For example: Planners can scan thousands of square kilometers with polygon-level granularity Infrastructure teams can assess network load and performance using real-world, device-level data—without relying solely on field measurements Sales and marketing can pinpoint locations where network quality is already strong—ideal for promoting high-performance services or targeting B2B opportunities These time-saving capabilities empower teams across the organization to make faster, more confident decisions while allowing RF engineers to focus on complex optimization tasks. Unlocking New Users: Who Can Use These Powerful Tools? With CSI, network intelligence becomes accessible far beyond the engineering team. It empowers: Strategic Planners: Forecast where demand is outpacing supply and identify areas primed for expansion Government Regulators: Validate coverage claims to inform broadband subsidy decisions and ensure compliance with public funding initiatives like BEAD Sales & Marketing Teams: Promote services in strong-signal areas and support competitive differentiation Rural ISPs & WISPs: Pinpoint underserved locations and evaluate competitive network quality before entering new markets CSI can also support scraping and screening potential new entrants in a region—helping decision-makers monitor the evolving network landscape and respond to emerging competition faster. Rather than replacing RF engineers, CSI enhances their effectiveness by streamlining routine assessments and enabling cross-functional collaboration with data that’s accessible, trusted, and immediately actionable. From Reactive to Proactive: A New Paradigm for Optimization Traditionally, operators would wait for customer complaints, hire consultants, and deploy testing teams. CSI enables a proactive approach: Predict churn based on degrading signal quality Identify roaming partner issues before users do Pre-plan for seasonal load or special events This kind of forward-looking intelligence supports better investment decisions and ultimately improves customer experience. Conclusion: The Future of RF Optimization is Faster, Smarter, and More Accessible Crowd SiteIntel, M2Catalyst’s platform represents a turning point in telecom operations for those looking to leverage AI. It allows organizations to leapfrog legacy processes and gain immediate visibility into network performance. Whether you're an MNO, regulator, infrastructure provider, or analyst, you now have access to the same kind of insights RF engineers use—amplifying collaboration across your organization. With CSI, engineers and non-engineers alike can move faster, act smarter, and make better decisions together. With CSI, the data speaks for itself—and it speaks fast. Contact us for a demo of the Crowd SiteIntel platform today.

Irvine, CA, [April 1st, 2025] – M2Catalyst, a global leader in mobile network analytics, has launched its latest Mobile Broadband Quality and Traffic Reports for the APAC region—delivering the insights telecom operators, regulators, and infrastructure companies need to supercharge network performance and bridge the digital divide. Why These Reports Matter We’ve identified over 720,000 locations across the Asia Pacific region where mobile subscribers are unconnected or under-connected when it comes to mobile broadband coverage. This is an indicator that millions of mobile consumers across the APAC region still struggle with unreliable connectivity, limiting access to remote work, education, and telemedicine. M2Catalyst’s reports pinpoint these gaps with unprecedented precision, equipping telecom leaders with the intelligence they need to enhance service reliability, expand coverage, and optimize network investments. Inside the Reports Mobile Quality Reports Identify connectivity weak spots—from urban congestion to rural dead zones. Enable telecom providers to strategically prioritize network improvements. Drive data-backed decision-making for regulators and infrastructure planners. Mobile Traffic Reports Reveal real-world usage trends across 2G, 3G, 4G, and 5G (Standalone & Non-Standalone). Support capacity planning and investment strategies for next-gen networks. Help operators stay ahead of shifting demand and evolving technologies. “Empowering telecom decision-makers with real, actionable data is at the heart of our mission,” said Mike Brough, CEO & Co-Founder of M2Catalyst. “With these reports, industry leaders can take immediate steps to expand high-quality mobile broadband and ensure every user—regardless of location—has reliable connectivity.” Who Needs These Reports? If you're involved in network optimization, infrastructure planning, or telecom investment in APAC, these reports are a must-have. They provide the data needed to maximize network performance, improve customer experience, and drive business growth. Get Exclusive Access Now 🚀 Explore the reports and take action today: APAC Region Mobile Quality Reports APAC Region Mobile Traffic Reports Countries Covered Australia India Indonesia Japan Malaysia New Zealand Philippines Singapore Sri Lanka Taiwan Thailand About M2Catalyst M2Catalyst is a global provider of mobile network insights, dedicated to supporting telecom operators, regulators, and infrastructure companies in optimizing network performance and enhancing digital access worldwide. 📩 For Media & Business Inquiries: Joshua Shorter Director of Marketing & Communications www.m2catalyst.com ✉️ jshorter@m2catalyst.com 📞 702-728-0089